Project Mimicry 2023 -

Project Mimicry, initiated in 2023 by Gianni Kazakis (b. 1998), spans across Europe and focuses on the imitation and replication of consumer products. The core concept of the project is to expose how corporations use color psychology to manipulate consumer behavior. The 'mimicry' of the project involves swapping products with redesigned versions that retain their function but alter their design and color. This change in aesthetics highlights the subtle yet powerful psychological tactics employed by corporations to influence purchasing decisions. 

 

This project first made its way to the shelves of Greek supermarkets in Athens in the summer of 2023. Subsequently, it expanded to Italy and Germany.